How to Optimize Offpage SEO to Get Quality Backlinks

Optimize Offpage SEO - For a website or website Offpage SEO Optimization To Get Quality Backlinks is very important in addition to the links we get from traffic, because what we already know to get good traffic from traffic for now is very difficult especially if we only say about seo only It's just that, of course the results are just not. SEO offpage optimization involves a variety of directions, from walking blogs, link exchanges, social media and link building. These are the elements of SEO Offpage.

To start SEO Offpage is very easy, but of course with good tricks to build this seo offpage, this strategy is already believed by some websites that are already successful, and this seo strategy is very powerful to get good backlinks and also well known in many circles. the simple word from seo offpage is looking for backlinks that are not from traffic or from serp or from search engines. so seo offpage is built outside the word engine, like that simple word, then how to get backlinks with SEO offpage optimization? I describe the following with my abilities :

Offpage SEO Optimization

What is off-page SEO?

In SEO, the term off-page optimization refers to factors that are not related to your website page. If On Page SEO relates to websites such as internal links, content, and keywords, off-page links are associated with link building or back linking.

To achieve the purpose of using SEO, it's not enough just to care about your website and brand. You should also try to improve a good reputation so that potential customers want to visit and learn more about your website and business.

When evaluating a site, search engines will see on-page (things about your website) and off-page (how popular your website is).

Simply put, your ranking category is determined by the on-page factor and how high your ranking in the search engine is determined by the off-page factor.

In on-page SEO, tips that are usually given are about page loading speed, content, quality of content, external links, titles and descriptions, and more. While on off-page, you will be given tips on link building, social media marketing, and social bookmarking.

Why is SEO off-page important?

When someone searches for information about a brand, they usually have their own opinions based on reviews, comments from friends and family, or acquaintances in cyberspace, as well as any information they can get both online and offline.

Off-page SEO basically tells search engines like Google how visitors think about your website that can help your website become an authority website by increasing visibility. This technique also makes visitors call your brand and link it to your website content. And things like expired domains that are burdensome to countries that are adjusted by domain hunters.

However, many think that off-page SEO is just a link building. Though there are several other ways to optimize the use of off-page SEO.

The old method of off-page SEO

1. Campaign Promotion

Although not harmful, this method takes a lot of time. You are asked to name your brand in various forums that match the product or service you offer. You better spend time to improve other important things in your business.

2. Entering a Website in Search Engines

This method has become a way that was commonly used to ensure your website appears in Google and Bing searches. However, with the increasingly difficult search engine algorithms, this method is considered no longer giving results.

3. Article Directory

Creating content for article directories is also one of the old ways commonly done in content marketing. But in reality most people do not read this directory website because the article is not qualified and contains irrelevant things.

When Google Panda appeared, this directory website was the first website category to experience significant trafiic decline.

4. Directory Website

This is a method that was once considered effective but now this website is considered useless. This website is rarely visited because Google has now replaced the use of website directories with faster search times.

5. Social Bookmarking

Following social media forums such as Reddit and StumbleUpon will give good results if your brand becomes viral, but this opportunity is very difficult to obtain. This is because websites like this are updated quickly so that if you upload something, your post can be lost the next day.

6. Excessive Media Social Use

Maybe you think the more social media you have, the more likely it is to increase traffic. Many social media that are not related to your business. You need a social network related to helping with good promotions.

Focus on several social media that are suitable for your business so you can concentrate on your followers on the social media.

New method of off-page SEO

1. Link Building

This method is the most popular and effective off-page method. Basically when you provide external links in your content, you try to collect as much votes as possible to raise your rank and outperform your competitors.

Similar to content, make sure you get quality backlinks. Many backlinks but not quality are not better than a few backlinks, but from quality links. There are several factors that determine the quality of a link:

• Trusted website
• Context relevant to the content of your content
• Popularity of backlinks
• Text for links must describe the content of the target link in a few words
• The link is natural and not shaped like javascript

Then how to get this link? Natural links are the links that are most preferred by search engines. Natural links mean that your website is liked by other website owners and provides links to your website because it matches their content.

Getting natural links is not easy. The best way is to upload quality content that is worthy of being a backlink on their website. If you use old methods that only concern quantity, be prepared to get a penalty from Google.

There is one other way to do link building, namely guest posts where you write on other blogs or vice versa. However, it's good to do this not only to get links and don't do it too often.

The rules for using link building change every time and search engines try to avoid using the wrong method. However, if you implement a good strategy the goal of using link building will be achieved.

2. Social media

Almost everyone has social media. In addition to socializing and having fun, this can also be used for off-page SEO. This is a good way to increase traffic. Although the links that you find on social media are usually no-follow links, that doesn't mean they aren't valuable. Promoting your brand on social networks can help increase traffic significantly.

The more people find your profile, the greater the chance they visit your website. Social media can be an extra link that directs potential visitors to the website through your profile.

3. Local SEO

With the increasing use of smartphones and better internet connections, Local SEO methods are also increasingly popular.

Even though it looks similar to SEO usually, both of these SEOs are very different where Local SEO focuses on providing related results based on the user's location at that time.

To use Local SEO, use Google Places for Business Page and complete all the information needed and synchronize with your Google+ account. Google recently stated that 87% of people use their cellphones on the way. In addition, 95% of cellphone users search for local information via their mobile phones.

Off-page SEO tool

To make it easier for you, there are now many tools that help optimize your SEO off-page method. Here are some tools you can use:

1. Google AdWords

Many people think that Google AdWords is the most useful tool for off-page SEO. The features offered include: increasing the number of customers, getting results that are fast and easy to understand, increasing quality traffic, providing information about the market, and searching for keywords. Google AdWords is a marketing tool that provides an opportunity to convert visitors into customers and become leads of your business. This tool is also easy to use, affordable, and has maximum relevance.

2. Ahrefs

This tool is useful for various things because Ahrefs has a large database of backlinks and helps you know everything about your website and competitors. You will be able to find out how to outperform your competitors. Features offered include: tracking your backlinks, finding the most relevant keywords, knowing your competitors' information, and analyzing their strategies.

3. Majestic

Majestic is also one of the best tools for SEO. This tool is also known as the most sophisticated backlink tool. The database is considered to have the most detailed search engine information. The features offered include: SEO for professionals, media analytics, business tools, comparison with competitors, exploring domains in detail.

4. Moz

The services provided by Moz are very complete, offering unique data traffic. By using Moz, you will be able to focus on the strategies you have so that you can easily find among the billions of searches that are done every day. The features offered by Moz include: open site explorer, tracking your marketing campaigns, researching opportunities for keywords, and tracking browsing errors.

Balance off-page usage and on-page SEO

Usually SEO experts spend more time on off-page SEO than on-page SEO. However, no matter how much effort you make to off-page SEO, without good on-page SEO, your business will become less than optimal.

A website that looks untrustworthy from the beginning you open it certainly won't make you want to give backlinks to the website. A website with a simple but attractive design, free from writing errors will make it possible to get backlinks from large and trusted websites like Forbes.

Even though you have a lot of links, this will be in vain if visitors who are initially interested in your website review see your website that looks unprofessional and trusted. The more people read or see your content, the greater your potential for getting a link or citation. The more you get citation and links, the better your SEO off-page.Therefore, maximize your on-page SEO method before you start using the off-page SEO method.

Conclusion

In the world of SEO, there are two important methods that must be carried out in a balanced manner to get optimal results; on-page and off-page SEO.

Off-page is very important in increasing the popularity and reputation of your website, but the method is not only with link building.

Although getting links is a major factor (both now and in the future), keep in mind that this is only one factor among 200+ other factors in the Google algorithm.

In addition, link building is no longer a linear process where you continuously build links. You also have to use strategies to get links naturally. This is where on-page SEO plays an important role where quality content that contains detailed explanations will attract more readers and make your content into content that is worthy of being a backlink.

Although these two things are related, there are still many people who believe that just doing one of these two ways gives them optimal results.

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